Campaign Basics

Written by Mowrin
Updated 2 years ago

The ingredients necessary to build your campaign

Creating a social selling campaign for LinkedIn on Breaking Mars is extremely simple and intuitive, but this article will cover all the stages of the campaign creation process.

There are 3 key elements to consider:

1 - Add Leads
2 - Create Sequence
3 - Review & Publish

Let's explore each of these steps individually.

Add Leads
We now offer 8 types of strategies when you are creating a campaign, it depends on your selection of which source of target audience you want to connect with.

Choosing to add leads from a LinkedIn search URL, requires you to go to Linkedin.com, search for your target leads using the search filters, and once you are satisfied, copy the search URL and paste it to Breaking Mars.

CSV Upload

Choosing to add leads from a LinkedIn CSV Upload, requires you to upload a CSV file & once you are done with uploading, you can add how many leads you want to generate from the campaign. You can also prioritize the campaign according to your choice. After that click on the "Next" button to proceed to the further step.  

Create Sequence

This is where the magic happens!
Click on the "Add New Touch" button to create your own customized sequence. You can add an unlimited number of steps in the sequence, from viewing profiles, sending connection requests & follow-up messages.

Review & Publish

Once you are satisfied with how it all looks and are ready to go, you need to name your campaign, review the sequence and hit Publish.

Depending on how you added leads to the campaign, Breaking Mars will take the next necessary steps to get it started.

Don't forget, the Breaking Mars cloud-based app needs to be running within work hours. Now you can go and do something more productive with your time than logging on to LinkedIn to run your campaign. Let Breaking Mars do it all for you!

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